AMGsport is your turnkey solution to sponsorship management and activation

One of the advantages of work with AMGsport is activation around your sponsorship.  One of the biggest challenges that most sponsors face is thinking that once they invest in a sponsorship that they are done. This couldn’t be farther from the truth.  This is when the deal really starts and where our expertise and consultation is at its most valuable.  Whether it be liaising with a NASCAR team or working out the details of an athlete or celebrity endorsement.  We are here every step of the way to ensure your interests and values are always being looked after. 

We will manage every aspect of your deal and work to make it right.  

As a sports marketing agency, AMGsport facilitates company and brand involvement with sports.  We are partnered directly and indirectly with the biggest names in the industry. We actively work to bring new and creative ideas and solutions to rights holders as well as brands. We take great pride in bringing together mutually beneficial partnerships. We are specialized in creating high impact solutions for budgets of any size.

We also work behind the scenes to leverage the opportunities that many of sports marketing solutions present, especially when it comes to business to business and sales opportunities.  We are interested in direct impact on the bottom line as well as branding and media exposure for long term growth.  

We are a turnkey solution for most companies, especially ones without the resources or bandwidth to leverage a comprehensive campaign.  

We can also be a more hands off partner for those that want to manage more of things on their own.   


Like most things in life, anyone can put a sponsorship program together, but not everyone can do it well. You do not have time to figure this out on your own. Make sure you hire a consultant/agency partner to help you on this journey. This might seem a bit self-servicing, but the truth is the industry expertise, relationships, resources and time that agencies bring to bear can all help you achieve your ROI/ROO quickly.

Sponsorships are fun! Everyone enjoys the process of becoming an insider with a sports team, being the internal champion at their company, having a hard card, etc., but it doesn’t take long to realize that this is work. Prepare in advance so that your sponsorship investment will have the best chance to be successful.


Sponsorship investments come in all shapes and sizes, and are usually guided by a brand’s overall marketing objectives and brand identity. Due diligence is required before pulling the trigger on the selected property, sponsorship level, assets involved, and length of the sponsorship, but once you’ve settled on a good fit, the question then becomes ‘now what?’ In other words, how do we know if our NASCAR team investment is returning the value we sought after? 


There is no sponsorship opportunity known to man that is good enough to stand alone and deliver ROI needed to justify the expense. You can’t sponsor a team – or any entity, really – and wait for the dollars to flow in. In today’s competitive business environment, where every marketing spend must be justified with some measure on return, a meaningful activation strategy has to be part of the sponsorship equation.

NASCAR teams can offer access like no other. Sponsors and guests are provided behind-the- scenes access to the garage and pit stops, which is similar to being on the sidelines and locker room before, during and after a NFL game. 


Some sponsorship packages are much more straightforward than others, but no matter the structure, having a goal(s) for the partnership at the outset is important. The sponsorship goal(s) provides the roadmap of what’s to come and what to expect along the way.

Just like required maintenance on a car, you must build in maintenance on your sponsorship to make the most of its tenure. And like routine inspections at key mileage checkpoints, a sponsorship should be routinely measured to understand performance, impact efficiency and effectiveness.



Social media is becoming increasingly important in ensuring that an athlete’s or companies’ message is accurate and personal. We can assist each client with developing a social media presence and platform.


We partner with leading marketers and event producers to help them grow their businesses through aggressive marketing campaigns, public relations, sponsorship consulting, sponsorship sales and other services.


At AMGsport, we have a team of dedicated designers with decades of experience, who are highly-skilled in several fields and mediums. We can do everything from event media to full-blown websites. 


Event operations and logistics is where all the time spent planning the event comes together in the execution of the event. We can help establish and maintain budget, monitor all expenses, and maximize all revenue streams.



Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

AMG Sport. A division of American Media Groups

PHONE: (813) 492-7060

ADDRESS: 1419 East 4th Ave. Tampa, FL 33605