
Through the NASCAR Program, AMG Sport will engage and lead on behalf of Public Sq to do the following:
Potential Partners
Bring potential business partners with like values to the Public Sq NASCAR program and encourage sign-ups.
Paid Partners
Include these business partners as paid participants in the Nascar Public Sq Program and offer sponsorship spots on the car.
Non-Paid Partners
Bring in Non-Paid business partners to the NASCAR Program and influences sign ups.
The Public Sq NASCAR Program is meant to:

Build Awareness
Generate business and increase consumer awareness of Public Sq.
Provide High-Profile Marketing
Help lift up like-minded businesses through the NASCAR Program and provide them with high-profile marketing that they otherwise wouldn’t be able to get.
Implement Retail Marketing Programs
Create retail marketing programs for businesses and products on or owned by Public Sq to the consumer fan base (75 mil consumer fans in NASCAR).
Create Incentive Based Programs
Create incentive-based programs for businesses on Public Sq with tickets and VIP events in their markets on a per-race basis.
Execute & Leverage
Execute these plans by leveraging the Public Sq sponsorship across all forms of media.

