
PBR DEMOGRAPHICS
Interested Fans
%
Male Fans
%
Fans 18-54
2019 Total PBR Live Attendance
Avid Fans
%
Female Fans
Average Income
2019 UTB Attendance

PBR ON SOCIAL


Every PBR: Unleash The Beast event is produced by PBR with our world-class production professionals and delivered to CBS and CBS Sports Network for broadcast.
PBR owns, controls, and produces all of our content for every televised event, from the opening credits to the final sign-off.
10
Years on CBS Renewal
400
Hours on CBS/CBSSN
1.2
(Million) 2019 Average Viewership
7.7
% Increase in Unique Viewers
+3
% Increase in Average Viewership
2020 SPORTS VIEWERSHIP TRENDS

PBR 2021 SCHEDULES







