When asked to picture a typical NASCAR fan in their mind, most people would imagine something based on old and inaccurate stereotypes of the southern, beer-drinking, redneck.

Most people would be shocked to learn that they have more in common with the average, modern NASCAR fan than they might expect. We feel that it is important to shine a light on who these fans really are, and why they are important to anyone considering investing in sports sponsorship.

NASCAR is one of the most popular sports in the United States. A sport whose diverse audience measures up favorably against all of the other major U.S. sports, and has the potential to deliver serious value for those companies with target customer demographics that overlap with those of NASCAR.

The NASCAR fan is the driving force behind the power of NASCAR.


NASCAR fans are the most brand loyal in all of the major U.S. sports. 86% of NASCAR fans agree that NASCAR drivers couldn’t run their cars without sponsors, and 81% of NASCAR fans agree with the statement “I appreciate what a sponsor provides to the NASCAR experience.”


NASCAR team sponsorship is unlike any other professional team sponsorship in that the assets and rights to the team can be used across the entire country and not just in the specific city the team plays in. We have many sponsorship that we can tailor make to suit your companies needs.


We have had the pleasure of working with several great companies from a variety of different areas and professions. Please take a look at some of the past cars that we have sponsored and designed in-house to meet the clients best needs.

AMG Sport. A division of American Media Groups

PHONE: (813) 492-7060

ADDRESS: 1419 East 4th Ave. Tampa, FL 33605