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NASCAR SPONSORSHIPS
When you have identified NASCAR as a focus and you want those 80 million fans and 4000 plus business to take notice and ultimately become customers; it’s time to invest in ownership!
Primary sponsorship deals are the lifeblood of NASCAR and are by far the best investment in ALL of sports marketing. Primary sponsors are similar in many respects to owners, in that you have a say in many aspects of the program, please don’t read too much into that; you still can’t drive or make calls on the track.
Contrary to popular belief, you do not have to buy all 38 races to be the Primary Sponsor for a team. Yes, typically you will have a majority of the races, but that can be 20 or 18 or even 15.
With that kind of investment, there are millions in free media and exposure that comes with being the #1 brand for a team. If you’re serious about making a mark in NASCAR let’s discuss your options and let us show you how beneficial putting a deal together can be.
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Assets
Leveraging your sponsorship with the right mix of off track assets is the key to delivering results!
Every sponsorship we do is combined with complimentary touch points that will drive exposure of their sponsorship and brand to the end goal of conversions.
Branding Assets
NASCAR sponsor branding is a strategic endeavor where companies align with teams, drivers, or events to maximize exposure and engagement. It involves branding design and implementation on race cars, assets, uniforms, and merchandise, creating a visual presence that resonates with fans. Effective branding leverages the sport's passionate fan base to foster recognition, loyalty, and sponsorship value.
MEDIA Assets
NASCAR sponsorship digital and media assets encompass online and broadcast platforms. This includes banner ads on NASCAR websites, social media promotions, and commercials during races. It's a dynamic strategy that leverages the sport's extensive digital presence to connect with fans, enhancing sponsor recognition and engagement while expanding brand reach.
On-Site Activation
NASCAR on-site activation involve immersive experiences at race events, like fan zones, interactive displays, and hospitality suites. Sponsors engage fans through contests, product showcases, and driver meet-and-greets, creating memorable connections. This strategy fosters brand loyalty, reinforces sponsorship value, and amplifies the sponsor's presence within the exciting NASCAR environment.
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Packages
AT AMG SPORT OUR TEAM OF SEASONED AND DEDICATED MARKETERS WILL HELP CREATE A SPONSORSHIP PACKAGE THAT IS TAILOR-MADE TO THE NEEDS OF YOUR COMPANY. WE UNDERSTAND THAT EVERY COMPANY IS DIFFERENT AND WE PRIDE OURSELVES ON IDENTIFYING THOSE TRAITS AND DELIVERING A SPONSORSHIP PACKAGE THAT WORKS BEST FOR YOU!
Multi-Race Sponsorships Start at- $750,000
- Six (6) Minimum Cup Series Race Sponsorship with Primary Car Placement
- Twelve (12) VIP Credentials with Grid Access
- Logo Placement on Driver Fire Suit
- B2B Customer introductions Within NASCAR
- Press Release
- Post Race Driver Recap with Sponsor Mention Driver Meet and Greet
- Custom Driver Videos for Social Media Dedicated Social Media Posts
- Targeted Digital Media Outreach
PRIMARY ASSOCIATE PACKAGE- $350,000
- one(1)Primary Race Sponsorship with Full Car Branding
- Associate cup series race sponsorships for all other races
- Ten(10) VIP Credentials Per Primary Race
- Sponsor Hard Card for season(one included)
- Access to vip credentials to races throughout the season
- branded Driver FireSuit for primary race
- Patch logo on fire suit
- branded team apparel,equipment, and hauler
- B2B Customer introductions Within motorsports
- Press Releases
- Driver Meet and Greets
- customized program marketing plan
- Custom Driver and team content for brand
AMG Sport. A division of American Media Groups
PHONE: (813) 492-7060
ADDRESS: 1419 East 4th Ave. Tampa, FL 33605
EMAIL: sales@americanmediagroups.com
