NASCAR EVENT IMPACT

Consumption of the sport is also evolving. While fans may not be attending the live events or tuning in on television at the rate that they were just a few short years ago, more fans are consuming NASCAR content digitally.

• Second screen experience: 45% of NASCAR fans use a second device to follow NASCAR on race day while also watching TV
• Among those: 30% follow via digital products or live streaming, 20% do both and 30% follow via social media
• At the end of 2017, the NASCAR digital platform had received 227 million visits. That covers 963 million page views with 1.7 million average race day visits
• On social media, there were 4 billion impressions by the end of the season (421 million video views, 463 million total engagements and 22 million average race day impressions)