NASCAR Fans are brand loyal! When a new sponsor or brand enters the sport, NASCAR fans rally around that company to express their appreciation for supporting something they love. NASCAR Ranks #1 among the major sports in sponsor loyalty – higher than the NFL, NHL, MLB and the NBA combined.
Most people would be shocked to learn that they have more in common with the average, modern NASCAR fan than they might expect. We feel that it is important to shine a light on who these fans really are, and why they are important to anyone considering investing in sports sponsorship.
NASCAR is one of the most popular sports in the United States. A sport whose diverse audience measures up favorably against all of the other major U.S. sports, and has the potential to deliver serious value for those companies with target customer demographics that overlap with those of NASCAR.