AMGsport is built to bring value to both properties and marketers
As an avid sports fan, I believe there is tremendous value in sports marketing; especially sponsorship. However, Rights holders and their marketing partners are having to answer some very difficult questions to justify the hefty price tags of premium sponsorship deals and sports-related activities that can’t be answered with only the “brand loyalty” response anymore.
Sports has always been in a unique marketing position with companies willing to invest millions of dollars on brand marketing and affiliation with a team, stadium or league. The audience, brand loyalty and overall nature of a live event are still valuable today; maybe even more than ever with DVR and streaming on demand. The sports industry has been slow to adapt to the changing landscape of digital media and with it the rise of data driven ROI and attribution across multiple platforms.
Both buyers and sellers are looking to justify and quantify the sale and the purchase to stakeholders and continue to come up short in most cases and most are compounding the issues with throwing good money after bad in hopes of connecting the elusive ROI dots to justify the huge spends only to end up with depleted budgets, reams of analytics and decision makers holding the bag on accountability.
We work with both properties and marketers to specifically deliver on your sponsorship or sports marketing program. We cut through the clutter of your other media and manager a specific support budget to leverage your sponsorship and we connect the dots and deliver the analytics in an actionable fashion so that we can make adjustments and make sure you are getting the deliverables you need. We can guarantee actual data across the attribution process directly related to your sponsorship allowing for increased decisions to deliver results.
Delivering against key corporate objectives takes more than just buying a sports sponsorship. AMG develops and executes fresh brand strategies with ownable sports activation platforms that break through to consumers and deliver results. AMG helps brands connect with fans to build awareness, regard and loyalty.
AMG has a dedicated group of creatives and designers that develops and deploys innovative social engagement platforms and digital content. Our work enhances the fan experience and unlocks value for our clients.
At AMG, our organization creates engaging footprints to showcase brands at consumer destinations and drive engagement. Our energetic and detail-oriented hospitality staff builds custom programs that leverage marquee events to entertain key customers, enhance sales and drive consumer preference.
AWARENESS & EQUITY
Our clients drive brand awareness and increase brand equity in the minds of their customers and consumers by leveraging sports properties in their marketing promotional mix. An association with a sports property amplifies and authenticates a brand’s position in the marketplace both on a national and local level.
ENHANCE CORPORATE CULTURE
Sport investments enhance corporate reputation, motivate staff and offer B2B networking opportunities for our clients. The goal is to provide a two-way partnership that supports multiple business objectives. Bringing sports sponsorships to life by connecting properties to consumers and advancing our client’s goals is core to our capabilities and our strategic approach to WHY SPONSORSHIP WORKS.
BUILD AN EMOTIONAL CONNECTION
A person’s taste in music and fashion will change many times during their life, but a fan’s team loyalty stays with them forever – being a fan is a cradle-to-grave experience. Investing in sports properties enables our clients to borrow the equity from this loyalty to build lasting connections.
AMG Sport. A division of American Media Groups
PHONE: (813) 492-7060
ADDRESS: 1419 East 4th Ave. Tampa, FL 33605